Anchor Magnets Video Blog
- By Michael Harrison
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- 02 Jul, 2012
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Photographing Anchor Magnets new product Retile® in our Sheffield photography studio earlier this year, we captured some behind the scenes footage of us working.
The project required a professional photographer in Sheffield to photograph each stage of the application process, the image stills that we provided through digital photography were then applied in a video in post production by Dean Hodson of Image factory. You will notice that it is our very own Mark Crapper that is moonlighting as an actor in this video, always happy to get stuck in! Collette, his assistant stepped in to cover the professional photography for him.
Retile is a magnetic tile display system. It allows a user to take down tile displays in minutes. Bathroom and kitchen showrooms are transformed into an up dateable display system. MC Photography & Image Factory were working simultaneously to get both stills and video shots, the video and stills photography were then edited in video form at a later stage.
To view the finished product video, see below.
The time frame is very short between completion and handover so flexibility and communication is key with all parties concerned and Formm have been able to facilitate easy access and help from Formm's clients.
Using a combination of lighting, complex retouching and "the golden hour" we have produced some work we are extremely proud of in the past few years. The technique we use to create these images transforms cold, dull shots, into warm, vibrant images that are worthy of the technical and hard work that goes into creating these amazing spaces.
Take a look at some before and after shots!
From our Imacon to Hasselblad cameras, we can bring out laptop out, shoot direct to our 17 inch Macbook Pro so you can see exactly is what were shooting!
If you're product is needing a background we also have a large variety of backgrounds, varying in colour that we can also bring out to you.
We've had some extreme weather this year in the UK with the Beast from the East battering us early on in the year, but the summer we usually dont get in the UK has been very kind to us.
With the lovely warm weather it gives us a great chance to get out into the sun and shoot!
Quicktrack are a company that manufacture apparatus to wheel align anything from cars to large lorries, meaning a lot of their product is rather large.
Below is a behind-the-scenes shot showing the capacity of our studio to get this large product on a background and lit!