Shooting PR

  • By Michael Harrison
  • 11 Apr, 2013

Until recently there has been a decline in PR photography due to the recession, however it seems moving into 2013 that the requirement for Professional PR Photography is now back!

Corporate companies and also the education sectors are now taking advantage of the benefits of using MC Photography for their advertising campaign photography to boost company profiles and also sales. These photo’s can be shot in our photography studio just outside Sheffield city centre, at the clients premises (using the environment or one of our many coloured backdrops) or indeed out on location in surrounding areas. When providing location photography we can utilise scenes such as city landmarks to create connotations and try to explain through pictures what the company is about, their mantra and what they do. Photo’s can also be shot ?for a general purpose, giving the client great value for money!

For example the shots opposite were taken recently for use in press releases and also for the Taylor & Emmet website, over the next few months our photographer, Mark has been booked to photograph the various teams within the company.

How we create consistent images the professional way

As professional photographer it is important that we take note of how each scenario was shot so we can replicate this on the next set of shots for other teams, this can be done through either photo’s, video or drawings. 

"MC Photo likes getting creative"

Given the opportunity we love pushing the boundaries of PR photography, although sometimes we do have to measure how far we take our creativity, this can depend on the client, location and usage. We use advanced techniques such as “off camera flash” to create mood in an image, so even if the sun isn’t shining we can still light the people in the shot outdoors. Using new photography techniques such as this give both mc photo and our clients flexibility.

We were commissioned to take the shot below by In Tandem Communications, this was taken in the boiler room and also outside The Moorfoot building in Sheffield (currently occupied by Sheffield City Council), the photographs were used to promote the renovation of the building by Shouksmiths.

"Understanding Is Important"

The use of company logos teamed with the people who are core to the story is about is always a good and simple way to visualise a first glance meaning of what the story could be about.

It is important that advertising photographers who take photos for PR purposes get the full brief and an understanding of:

  1. Where & how the photos will be used
  2. Who the key people involved are
  3. Locations that could be used to make the shot interesting
  4. The deadline for photographs
  5. What kind of photographic style the client wants

By Graeme Buckley 28 Feb, 2017

Yet again we’ve reached the drab and dreary month of January, and we’re all still a little hungover from the rich foods of Christmas, and richer drinks of New Year’s Eve.

That been said, we’re now well into January, with 2016 not to far in the distant memory.

We had a great 2016 here at MC Photography (so much we didn’t even have the times to write these blogs!)

It has been a pleasure to continue to work with our long standing clients, Smiffys, Record Power & Irwin to mention a few. And equally as such, a delight to be part of new projects with companies like Duro, Evoluted, Quicktrack and IC Innovations.

To thank everyone we have worked with over the past 12 months would take much longer than this short blog would allow, so below weve put together a grouping of some our favourite shots, from some of our favourite shoots.

* Unfortunately due to liscening, we cant post recent Smiffy’s shots, but theres an old one in there to fill the gap regardless.

Again, to mention all the wonderful people we worked with in 2016 would not be the most fun to read, but we would like to extend all of our thanks to our delightful, returning and new clients. We cant wait to work with you all again in 2017.

Happy New Year everyone, we wish you all a prosperous 2017!

By Graeme Buckley 03 Jun, 2016

In May, 2015 MC Photography started some work for brand new client Progressive Safety Footwear and Clothing LTD. We took a short drive and attempted to show case their brand new JCB Keele shorts.

Progressive Safety Footwear and Clothing Limited   is a well known company supplying safety footwear, protective workwear, PPE, business wear and workplace safety products to all market segments across the UK and Ireland and provide a complete in-stock service for all your health and safety requirements.

By Michael Harrison 26 Apr, 2016
The GMF is “a celebration of manufacturing with a lively and engaging panel debate and an opportunity to network with others in the industry.” Mark got his suit on and headed to Ponds Forge to capture what would be a fantastic evening.

Guests were invited to attend the dinner form 5:30pm to enjoy the England football match. With the main dinner commencing at 6:45pm. Mark was there from the very start to ensuring photographs at every opportunity.

After the dinner, guests were treated to guest speakers such as,  Alan Foster from McLaren automotive, Trevor Williams of Lloyds Bank, and The Right Honourable Doctor Vince Cable MP.
By Graeme Buckley 01 Apr, 2016
This month we have been inspired by a job which we did all the way back ­in 2014, at Sheffields own,   Pryor Marking Technology.
By Graeme Buckley 26 Aug, 2014

Collette has been with MC Photography for almost 9 years, from what started out as a small job whilst studying Photography at college, into a full time studio manager, becoming a valued member of the MC Photography team who will be missed.

Collette, who runs her own wedding & fitness photography business Picture Perfect Photography recently had her own wedding on the top of the Rockofellar Centre in New York!

Our apprentice   Max, will be taking over Collettes roll within the company.

By Graeme Buckley 28 Apr, 2014

At the beginning of March mcphotography’s Mark and new apprentice Max took the trip to manufacturers, Sheffield Precision Medical,  who specialise in creating precise surgical tools. We depicted their process of making the tools.

Sheffield Precision Medical   really set the standard in designing and manufacturing surgical tools, using the most advanced CNC machines, they really do create flawless pieces. Mcphotography were commissioned to leave their Sheffield studio and to go and take some professional photographs of the process that they go through to reach a final product for use in brochures, on their website & flyers etc.

By Michael Harrison 24 Apr, 2014

Mixing the old with the contemporary and using bright colours and prints, Sophie has created an ultra modern and comfortable interior and exterior design. We created architectural images and house photography as a record of her hard work for use in PR, magazines and her own website, www.sophiepeckettdesign.com . We feel that the use of photography in business is always helpful to allow prospective clients to visualise what it is you have to offer them.

By Michael Harrison 23 Apr, 2014
At the beginning of April, Mark and Collette were on location and took a trip down to Northampton to photograph the brand new Spar store opening on their opening day!
By Michael Harrison 12 Mar, 2014

The two have come together with thanks to  Max apprenticeship provider Voca Voca  whom provided Max with an interview with managing director and photographer Mark Crapper from there Max  gained a successful trial day from this Max  was offered his full time apprenticeship  at  MC Photography.

mcphotography “ are specialists in all types of commercial photographic work, creating high quality imagery that will bring your business to life. From a dedicated 1,100 square-foot studio in Sheffield, MC Photography covers all types of corporate, event, industrial and architectural shots for advertising & PR purposes. “

This however isn’t Max’s first apprenticeship, prior to this, he completed a retail apprenticeship at family printing firm,  A.Pinder LTD which will stand him in good sted for his graphic design apprenticship and apprentice photographic assistant role.

By Michael Harrison 04 Mar, 2014

Our client. The Furniture Co asked us to shoot a short commercial video to show how their new motor powered solid wood plasma tv cabinet operated.

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