Precise photos for manufacturers
- By Graeme Buckley
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- 28 Apr, 2014
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At the beginning of March mcphotography’s Mark and new apprentice Max took the trip to manufacturers, Sheffield Precision Medical, who specialise in creating precise surgical tools. We depicted their process of making the tools.
Sheffield Precision Medical really set the standard in designing and manufacturing surgical tools, using the most advanced CNC machines, they really do create flawless pieces. Mcphotography were commissioned to leave their Sheffield studio and to go and take some professional photographs of the process that they go through to reach a final product for use in brochures, on their website & flyers etc.
Above: (top left) Selecting parts for machines such as drill ends (top left/bottom) Finishing off the products using a wider angled lens and a more macro image
SPM wanted us to depict their process of manufacture from selecting the metal to the final inspections.
Using professional lighting techniques along with a variety of lenses, we captured numerous shots at different angles and perspectives.
We also shot some ‘atmospheric shots’ to create a ‘moodier’ image using a combination of post production techniques such as burning and vignetting and professional lighting techniques.
Whilst on location we took some products back to our Sheffield photographic studio to shoot.
“I really wanted to show how clean the products were and have crystal sharpness in the writing and teeth of the piece. We used extensive lighting to really highlight every area of the product, and lens movements to ensure sharpness everywhere.” added Mark.
All these images will be used on their websites, brochures, flyers and all other forms of advertising and marketing.
To turn a large piece of metal into something beautiful really is amazing! Mark and Max had a lot of fun shooting, and it was fascinating to see the process and extents gone to, to get to the final product. We look forward to seeing these images been used.
The time frame is very short between completion and handover so flexibility and communication is key with all parties concerned and Formm have been able to facilitate easy access and help from Formm's clients.
Using a combination of lighting, complex retouching and "the golden hour" we have produced some work we are extremely proud of in the past few years. The technique we use to create these images transforms cold, dull shots, into warm, vibrant images that are worthy of the technical and hard work that goes into creating these amazing spaces.
Take a look at some before and after shots!
From our Imacon to Hasselblad cameras, we can bring out laptop out, shoot direct to our 17 inch Macbook Pro so you can see exactly is what were shooting!
If you're product is needing a background we also have a large variety of backgrounds, varying in colour that we can also bring out to you.
We've had some extreme weather this year in the UK with the Beast from the East battering us early on in the year, but the summer we usually dont get in the UK has been very kind to us.
With the lovely warm weather it gives us a great chance to get out into the sun and shoot!
Quicktrack are a company that manufacture apparatus to wheel align anything from cars to large lorries, meaning a lot of their product is rather large.
Below is a behind-the-scenes shot showing the capacity of our studio to get this large product on a background and lit!