Working At Whirlpool UK

  • By Michael Harrison
  • 18 May, 2012

In March 2012 we were asked by a design agency based in Doncaster, Slater Clark Associates to start work on an advertising photographic project for Whirlpool UK, located in Croydon, Greater London.

We were commissioned to photograph a wide range of Whirlpool and Maytag products for Whirlpool   UK’s online product brochure.

We have been working on location for a period of 5 weeks since March and traveling down in the car to London with all our kit from our Sheffield photography studio. Our photography work with both Slater Clark and Whirlpool is ongoing, we are soon due to start phase 4 in September of this year. Whirlpool manufacture a large range and variety of home appliances & white goods and it was our job to use our best photography skills and also our extensive experience of commercial and product photography to show each and every feature and detail and make each product look the best it possibly could.

MC Photography always use best photography practice while working with clients anywhere in the UK, we always aim to remain professional at all times, originating from Yorkshire, you are always sure of a warm welcome too!  We are able to provide professional photography both in our photography studio, Sheffield or on location in the UK and abroad.

We were working on location in Whirlpool UK’s showroom, which we made into our own photography studio by using professional photographer’s lighting and equipment.  Whilst we were working in Croydon, UK, we shot a wide variety of professional photograph’s over many different products for Whirlpool, Maytag and Cooke & Lewis, the scheduled product photography included Washing Machines,  Hobs , Ovens, Hoods, Tumble Dryers, Dishwashers, Microwaves   and Refrigeration.  Each shot takes time to set up, especially when we are bringing out some of the very fine details & features on each of the products, such as the dials and functions.

We propped the dishwashers, microwaves and fridges accordingly, with crockery and food to really give the viewing audience an idea of what it would actually look like in person.

As a professional & commercial photographers, we try to always make the product look at its best and also give it a luxury feel, a consumer must want to desire the product, when this happen’s, we know that we have done the photography to a professional standard.

The itinerary that Slater Clark gave us required us to stay on location overnight, where we stayed in The Hilton Hotel, as our studio is based in Sheffield. The photography and shots required, meant that we had to travel down for up to 4 nights at a time so we could cover the wide variety of product photography that Whirlpool required for their company website and also their partner’s, Maytag and B&Q’s Cooke & Lewis range.

This surprised us, but did you know that the UK are currently the biggest buyer of appliances via the internet in Europe?

By Graeme Buckley 28 Feb, 2017

Yet again we’ve reached the drab and dreary month of January, and we’re all still a little hungover from the rich foods of Christmas, and richer drinks of New Year’s Eve.

That been said, we’re now well into January, with 2016 not to far in the distant memory.

We had a great 2016 here at MC Photography (so much we didn’t even have the times to write these blogs!)

It has been a pleasure to continue to work with our long standing clients, Smiffys, Record Power & Irwin to mention a few. And equally as such, a delight to be part of new projects with companies like Duro, Evoluted, Quicktrack and IC Innovations.

To thank everyone we have worked with over the past 12 months would take much longer than this short blog would allow, so below weve put together a grouping of some our favourite shots, from some of our favourite shoots.

* Unfortunately due to liscening, we cant post recent Smiffy’s shots, but theres an old one in there to fill the gap regardless.

Again, to mention all the wonderful people we worked with in 2016 would not be the most fun to read, but we would like to extend all of our thanks to our delightful, returning and new clients. We cant wait to work with you all again in 2017.

Happy New Year everyone, we wish you all a prosperous 2017!

By Graeme Buckley 03 Jun, 2016

In May, 2015 MC Photography started some work for brand new client Progressive Safety Footwear and Clothing LTD. We took a short drive and attempted to show case their brand new JCB Keele shorts.

Progressive Safety Footwear and Clothing Limited   is a well known company supplying safety footwear, protective workwear, PPE, business wear and workplace safety products to all market segments across the UK and Ireland and provide a complete in-stock service for all your health and safety requirements.

By Michael Harrison 26 Apr, 2016
The GMF is “a celebration of manufacturing with a lively and engaging panel debate and an opportunity to network with others in the industry.” Mark got his suit on and headed to Ponds Forge to capture what would be a fantastic evening.

Guests were invited to attend the dinner form 5:30pm to enjoy the England football match. With the main dinner commencing at 6:45pm. Mark was there from the very start to ensuring photographs at every opportunity.

After the dinner, guests were treated to guest speakers such as,  Alan Foster from McLaren automotive, Trevor Williams of Lloyds Bank, and The Right Honourable Doctor Vince Cable MP.
By Graeme Buckley 01 Apr, 2016
This month we have been inspired by a job which we did all the way back ­in 2014, at Sheffields own,   Pryor Marking Technology.
By Graeme Buckley 26 Aug, 2014

Collette has been with MC Photography for almost 9 years, from what started out as a small job whilst studying Photography at college, into a full time studio manager, becoming a valued member of the MC Photography team who will be missed.

Collette, who runs her own wedding & fitness photography business Picture Perfect Photography recently had her own wedding on the top of the Rockofellar Centre in New York!

Our apprentice   Max, will be taking over Collettes roll within the company.

By Graeme Buckley 28 Apr, 2014

At the beginning of March mcphotography’s Mark and new apprentice Max took the trip to manufacturers, Sheffield Precision Medical,  who specialise in creating precise surgical tools. We depicted their process of making the tools.

Sheffield Precision Medical   really set the standard in designing and manufacturing surgical tools, using the most advanced CNC machines, they really do create flawless pieces. Mcphotography were commissioned to leave their Sheffield studio and to go and take some professional photographs of the process that they go through to reach a final product for use in brochures, on their website & flyers etc.

By Michael Harrison 24 Apr, 2014

Mixing the old with the contemporary and using bright colours and prints, Sophie has created an ultra modern and comfortable interior and exterior design. We created architectural images and house photography as a record of her hard work for use in PR, magazines and her own website, www.sophiepeckettdesign.com . We feel that the use of photography in business is always helpful to allow prospective clients to visualise what it is you have to offer them.

By Michael Harrison 23 Apr, 2014
At the beginning of April, Mark and Collette were on location and took a trip down to Northampton to photograph the brand new Spar store opening on their opening day!
By Michael Harrison 12 Mar, 2014

The two have come together with thanks to  Max apprenticeship provider Voca Voca  whom provided Max with an interview with managing director and photographer Mark Crapper from there Max  gained a successful trial day from this Max  was offered his full time apprenticeship  at  MC Photography.

mcphotography “ are specialists in all types of commercial photographic work, creating high quality imagery that will bring your business to life. From a dedicated 1,100 square-foot studio in Sheffield, MC Photography covers all types of corporate, event, industrial and architectural shots for advertising & PR purposes. “

This however isn’t Max’s first apprenticeship, prior to this, he completed a retail apprenticeship at family printing firm,  A.Pinder LTD which will stand him in good sted for his graphic design apprenticship and apprentice photographic assistant role.

By Michael Harrison 04 Mar, 2014

Our client. The Furniture Co asked us to shoot a short commercial video to show how their new motor powered solid wood plasma tv cabinet operated.

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